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Realizing the Potential of Customer Relationship Management to Drive Revenue and Growth: 4th Annual Executive Summit, West DoubleTree Paradise Valley Resort, Scottsdale, Arizona January 12-16, 2002 Executive Forum: Sunday & Monday, January 12-13, 2003 General Session: Tuesday & Wednesday, January 14-15, 2003 Executive Workshop: Thursday, January 16, 2003 No matter what business you're in, long term growth and sustainable profitability will depend upon your ability to develop, retain and ensure the loyalty of your customers. Customer Relationship Management (CRM) involves the synchronization between sales, marketing, customer service and field support. The best CRM strategy integrates people, process and technology to capitalize on all of your relationships. Your ROI will only be realized by advanced planning to ensure implementation success. Venturing into new CRM territories is no longer an option but a necessity. This Executive Summit is your roadmap to proactively developing, implementing, measuring, and refining your CRM initiatives. Take home tangible ways to use customer information and metrics to drive your business strategies. Hear real world CRM, eCRM, PRM and business success stories. Accelerate your learning curve by benefiting from the implementation lessons learned by your CRM peers. For more information email Erika Brown, ebrown@frost.com, phone 1.877.GO.FROST (1.877.463.7678) or visit www.summits.frost.com/CRM. ***Mention RealMarket and registered at the preferred rate!
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