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DCI's Customer Relationship Management Conference & Exposition Hynes Convention Center - Boston, MA June 18-20, 2003 Your customers are more knowledgeable, more demanding, more selective and more price sensitive than ever before. They are also well aware that they have other options. In other words, they want it all on their terms, and they will get it that way. If you don't understand their individual needs and preferences, and manage their expectations better than before, it's simple: your competition will. With CRM, you can successfully meld business and technology strategies to respond to those needs.
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