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Enterprise CRM Solutions: Helping Enterprises help their Customers 2003 Hyatt, San Jose, CA Mar 31 - Apr 1, 2003 Corporations have always been and will always be under pressure from stakeholders to consistently perform miracles financial quarter after financial quarter - to remain 'sharemarket darlings'. In a booming economy this might be easy for a corporation to facilitate. But, in uncertain economic times like the present, corporations need to work smarter, not harder to achieve this. The importance of the 'satisfied customer' and the need for effective Customer Relationship Management has never been greater. As a growing number of the Fortune 500 and Forbes 500 companies will attest, implementing effective Customer Relationship Management throughout an enterprise is not a case of 'if' but 'when'.
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