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WORKING WITH THE ANALYSTS
 
Silicon Valley, CA
 
January 26, 2001

Want improved results from your relationships with the industry analysts?
 
Get ready to drink from the fire-hose in this one day information packed seminar "Working with the Analysts". Produced by The Knowlege Capital Group, this seminar is viewed by hundreds as the best seminar in terms of walking away with valuable, tactical information that can be used right away within any analyst program - attendees expectations are consistently exceeded! This all day seminar outlines insiders' tips on how to create and enhance relationships with various industry influencers, which analyst firms to target, types of interactions, and presentation strategies.
 
This is the first and *only* seminar concepted and led by top former Gartner analysts that is designed to help Vendors of IT conquer "analyst anxiety" by providing best practices for interacting and "gaining Mindshare" with industry analysts. This seminar is a must for enterprise and Internet business software vendors, systems integrators, marketing and strategy consultants, public relations firms and venture capitalists.
 
TOPICS COVERED
  • A Day In The Life Of An Analyst
  • Who's Who--The Analyst Landscape
  • Not A Crystal Ball--How Analysts Work
  • Avoid "Magic Quadrant Obsession"--How Research And Recommendations Are Delivered
  • Which Firms And Analysts To Target
  • How And When To Brief Analysts
  • Paying The Piper--Whether To Retain An Analyst Firm
  • Don't Let Time Dribble Away--Managing The Briefing, Both Face-To-Face & Phone-Based
  • The "Killer Powerpoint" Presentation: Tips And Tricks
  • Surviving Symposium--Leveraging Analyst Conferences For Mindshare and Intelligence
Dates and locations of our newest "Working With the Analysts" seminars:
  • January 26th - Silicon Valley, CA
  • February 2nd - Boston, MA
  • February 9th - Los Angeles, CA
  • February 15th - New York, NY
  • February 23rd - Denver, CO
  • February 28th - Portland, OR
  • March 2nd - Seattle, WA
  • March 9th - San Francisco, CA
  • March 23rd - Washington, DC
  • March 30th - Austin, TX
Registration and a downloadable brochure outlining topics and agenda is available at:
http://www.knowledgecap.com/prod_kcgvelocity_seminars_wwta.asp
Cost: $1,250.00

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