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News
ClientReps.com
Says CyberSanta Came Early This Year [Top]
ClientReps.com reveals that CyberSanta came early this year.
According to ClientReps.com, most of the consumer-oriented
websites have already peaked in their Christmas Rush, with
the orders going about half a month earlier than compared to
last year.
AT&T
Selects Ask Jeeves [Top]
Ask Jeeves announced that AT&T Wireless is using Ask
Jeeves' Branded Animation advertising unit as part of its
campaign to build its brand recognition among consumers this
holiday season. The Ask Jeeves Branded Animation ad unit
uses multi-media animation to deliver the AT&T Wireless
Services brand and message in an engaging format aiming to
set it apart from traditional online advertisements.
Fairmont
Hotels & Resorts Books Vignette [Top]
Vignette announced that Fairmont Hotels & Resorts is
live using Vignette applications to power its online booking
application Web site, www.fairmont.com/, as well as its
in-room guest portal and employee intranet. With the new
Vignette applications, guests who book on Fairmont's Web
site receive a customized experience that offers them
special deals on travel packages, along with information on
their destination, local entertainment and other
travel-related services.
Watch
Hill Partners Completes Two CRM Projects [Top]
Watch Hill Partners announced the completion of two of the
five projects that FleetBoston Financial selected it to
oversee. Watch Hill Partners provided direction and
implementation of enhanced functionality for the use of
customer data in Fleet's contact management and opportunity
management system.
Editor
Of Siebel Observer To Speak [Top]
The Siebel Observer announced that J. Bruce Daley, its
executive editor, will speak before students at the Denver
campus of Johnson & Wales College of Business. Mr.
Daley's presentation, entitled What Every Business Student
Can Learn from Oracle, Peoplesoft, and Siebel Systems is
scheduled for Friday December 14th.
Quadstone
Raises Standard For Predictive Marketing [Top]
Quadstone announced the latest offering of their software,
the Quadstone System. The fourth release of the Quadstone
System strengthens Quadstone's position as one of the few
analytical CRM packages to consistently deliver genuine
return on investment. This is achieved by helping marketers
to understand, predict and influence more profitable
customer behavior with maximum efficiency and effectiveness.
ANALYTICi
Utilizing Group 1 [Top]
Group 1 announced that consulting firm ANALYTICi is
utilizing its customer data quality solutions in ANALYTICi's
client engagements. ANALYTICi is a consulting organization
providing CRM application strategy, hosted database
marketing solutions, and customized multi-channel tracking
systems in an effort to ensure ROI maximization.
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