October 22, 2003

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  • Upper Quadrant And SPSS Join Forces
  • Biz360 To Help Enterprises

    • Upper Quadrant And SPSS Join Forces [Top]
    Upper Quadrant and SPSS are partnering to help companies get the most out of their sales and marketing dollars. Leveraging SPSS predictive analytics, Upper Quadrant has developed an analytics framework focused on direct marketing optimization, mass media optimization, call center performance, customer retention, and sales improvement.



    Biz360 To Help Enterprises [Top]
    Biz360 announced their strategy for building products and services that enable enterprises to actively apply market intelligence to the planning and engagement strategies of a range of influencer-based business activities. As part of this initiative, concurrent with the announcement is the general availability of Biz360's Goals, Campaigns and Contacts option for Market360, which enables PR professionals to engage key media influencers more effectively and continuously evaluate the impact of these efforts on business performance goals.


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