October 2, 2001

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Q: Marketing Optimization - Passing Fad or Proven ROI?
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Drew Eginton
Marketswitch
 
Required Reading

"Beyond CRM: The Critical Path to Successful Demand Chain Management"
by Peter R. Chase - Founder, Scribe Software

 
 

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CRM & Call Center Demo & Conference
November 8-9, 2001
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Other News

  • Invacare Deploys Selectica
  • Knowlagent Partners With Aspect
  • Davox To Host Fall Seminar Series
  • Vignette Takes Top Honors
  • Independent Research Study Debunks Vendor Hype

    • Invacare Deploys Selectica [Top]
    Selectica announced Invacare has completed the deployment of Selectica's Internet Selling System. The application is designed to simplify and accelerate the process of choosing, configuring and pricing mobile medical equipment online.



    Knowlagent Partners With Aspect [Top]
    Aspect and Knowlagent announced the integration of Aspect eWorkforce Management staffing software with Knowlagent's e-Learning platform to enable enterprises to increase customer satisfaction and loyalty while improving employee retention and job satisfaction in their contact centers. The solution offers job training to customer service and sales representatives.



    Davox To Host Fall Seminar Series [Top]
    Davox announced an 18-city seminar series on managing effective contact centers. The seminars, free of charge to contact center executives, will demonstrate how businesses can manage contact centers more efficiently in order to reduce costs, improve the quality of customer service and increase revenue.



    Vignette Takes Top Honors [Top]
    Vignette announced that Forbes Magazine recently named it as a top provider of business-to-business technologies with staying power for the long run. Vignette is recognized for its ability to create software that allows marketplaces to focus on the needs of individual customers.



    Independent Research Study Debunks Vendor Hype [Top]
    Multi-function CRM Software: How Good is It? is a report intended to help executives learn from the experiences of other CRM software users and evaluators. The research study was motivated by the high failure rates of CRM implementations, reported by analyst firms and the media as reaching up to 70 percent, coupled with the lack of objective third-party information about CRM solutions on the market. See more at www.crmguru.com/crmstudy.


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