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RealMarket Live! - Webcasts ON DEMAND |
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"The Death Knell of Outbound Marketing?"
Outbound marketing is fundamentally changing. Customers are annoyed with the complexity of cross channels and lacking the ability to self-monitor and marketing organizations are facing new legislated changes. Compliance brings new challenges in terms of legal liability and marketing effectiveness. Are we facing the death knell of outbound marketing? Or will something replace tried and true outbound marketing techniques? Learn what META Group has to say about the future of marketing.
(Listen Now)
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Must-Hear for:
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Organizations looking for new ways to enhance marketing effectiveness. CMOs, VP of Marketing, Marketing Directors and Managers.
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What you will learn:
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How new legislation will change how organizations approach inbound and outbound marketing. Which solution providers are leading in the Enterprise Marketing Management segment.
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Featured Expert(s):
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Liz Roche, VP and Director, META Group
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Archive
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syndicate RealMarket Live! on your web site |
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Required Reading |
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Vendors Wrangle to Control Midsize Business Market
Software vendors continue to jockey for the business of small and midsize companies, which make up the majority of the corporate population and account for a healthy percentage of IT spending. Most recently, small and midsize business (SMB) specialist Best Software announced that its parent company in the U.K., the Sage Group, was acquiring Pleasanton, Calif., software maker ACCPAC International for $110 million. Meanwhile, infrastructure software maker BEA Systems is making waves with a series of planned software packages. Learn more from this Network World article.
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Archive of past Required Reading articles |
- Parature Releases eSurvey - Parature announced the release of eSurvey to its suite of support modules. eSurvey broadens Parature's support suite, which includes contact . . . more >>
- Surado CRM Offline Released - In keeping with its commitment to providing solutions that help companies know their customers and keep them for life, Surado Solutions anno . . . more >>
- Houston Texans Score With HEAT - FrontRange Solutions USA announced that National Football League team the Houston Texans have purchased and implemented its HEAT Service & S . . . more >>
- Teekay Shipping Deploys Pivotal - Pivotal Corporation announced that Teekay Shipping Corporation has deployed Pivotal CRM. The company is using Pivotal software as part of it . . . more >>
- Lloyds TSB Asset Finance Division Implements Witness - Witness announced that Lloyds TSB Asset Finance Division has implemented its eQuality software for use in four U.K. contact centers. eQualit . . . more >>
- American Suzuki Motor Corporation Relies On Hyperion - Hyperion announced American Suzuki Motor Corporation (ASMC) uses a combination of Hyperion Intelligence and the SPSS ShowCase Suite powered . . . more >>
- Texwood Industries Selects Blue Martini - Blue Martini Software announced that Texwood Industries has selected Blue Martini intelligent selling systems to improve the way it provides . . . more >>
- RightNow Joins U.S., European Union Safe Harbor Agreement - RightNow Technologies announced it has joined with other major U.S. corporations in their participation in the Safe Harbor agreement between . . . more >>
- E.piphany Achieves Profitability In Fourth Quarter - E.piphany announced results for the quarter and year ended December 31, 2003. For the quarter ended December 31, 2003, the company reported . . . more >>
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| Stock Index |
| RealMarket |
42.89
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-1.13%
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| Stock Index: | Tell me more |
| Dow Jones | 10,510.29 | 0.40% |
| Nasdaq | 2,068.23 | -0.44% |
| S&P 500 | 1,134.11 | 0.50% |
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| Amdocs | 28 | 0.24 |
| APAC | 2.97 | -0.01 |
| Applix | 4.16 | 0.18 |
| Apropos | 3.64 | -0.12 |
| Ask Jeeves | 21.25 | -0.8 |
| Aspect | 17.38 | -1.62 |
| Astea | 3.86 | 0.03 |
| ATG | 1.49 | -0.11 |
| AVAYA | 17.07 | -0.78 |
| Blue Martini | 5.12 | 0.11 |
| Broadvision | 6.51 | -0.14 |
| Chordiant | 5.2 | -0.23 |
| ClickSoftware | 4.15 | 0.09 |
| Convergys | 16.99 | 0.16 |
| Concerto | 12 | -0.02 |
| E.piphany | 7.21 | -0.5 |
| eGain | 3.66 | -0.14 |
| eLoyalty | 5.45 | -0.49 |
| Epicor | 15.73 | -0.27 |
| eOn | 3.95 | -0.28 |
| FirstWave | 5.56 | -0.94 |
| Group 1 | 13.12 | -1.13 |
| HP | 24.28 | 0 |
| ICT Group | 12.5 | -0.38 |
| Interact Intell | 5.59 | -0.21 |
| Interv Brite | 12.25 | -0.53 |
| KANA | 4.74 | -0.17 |
| LivePerson | 5.34 | -0.32 |
| NCR | 40.87 | 1.42 |
| NICE | 26.6 | -1.2 |
| Onyx Software | 4.05 | 0.12 |
| Oracle | 14.19 | 0.25 |
| Pegasystems | 10.75 | -0.25 |
| PeopleSoft | 22.99 | -0.04 |
| Pivotal | 2.09 | 0.01 |
| Primus | 5.95 | -0.37 |
| Rainmaker | 1.7 | 0.08 |
| SAP | 41.14 | -0.74 |
| Selectica | 4.74 | 0.03 |
| Sento | 4.81 | -0.34 |
| ServiceWare | 0.78 | -0.03 |
| Siebel | 13.51 | 0.18 |
| Sitel | 2.61 | -0.3 |
| SPSS | 22.42 | 0.67 |
| SupportSoft | 12.95 | -1.23 |
| Sykes | 8.77 | 0.06 |
| Tekelec | 18.02 | -0.01 |
| Teletech | 10.28 | -0.38 |
| Verint | 24.5 | -0.2 |
| Vignette | 2.37 | -0.11 |
| ViryaNet | 5.67 | 0.21 |
| West Tel | 25 | 0 |
| Witness | 10.47 | -0.08 |
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| As of close
01/29/04
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RealMarket Resource Center |
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Resource
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Description
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Events:
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Smart CRM Conference -
The Smart CRM Conference, hosted by SearchCRM.com and the Peppers & Rogers Group, takes place February 11-13 in Atlanta and provides an in-depth look at how you can get the most from your CRM program. Space is limited, apply for free admission now!
more >>
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Training:
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Learn one-to-one strategy -
Receive online
training for one-to-one CRM implementation strategies from the experts.
Now you can get the experience and expertise
of Peppers and Rogers Group Consulting without ever leaving your office.
This interactive Web-based training program combines the value of Peppers and
Rogers Group's live training with the convenience of the Web . . .
more >>
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Suppliers:
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CRM Solutions -
Learn more about the CRM vendors that supply product and service.
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Evaluate:
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The CRM Selection Center -
Enterprise software decisions now at your fingertips... just a click away. Powered by TEC's eBestMatch.
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Career:
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Find or fill a CRM job -
Resources for posting or searching jobs in
sales, support, call centers, marketing, etc.
more >>
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Other:
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Additional resources -
While we strive to provide as much good content as possible, we know there are many other good CRM resources. . . .
more >>
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