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   RealMarket Live! - Webcasts ON DEMAND
 
  "The Death Knell of Outbound Marketing?"    Outbound marketing is fundamentally changing. Customers are annoyed with the complexity of cross channels and lacking the ability to self-monitor and marketing organizations are facing new legislated changes. Compliance brings new challenges in terms of legal liability and marketing effectiveness. Are we facing the death knell of outbound marketing? Or will something replace tried and true outbound marketing techniques? Learn what META Group has to say about the future of marketing. (Listen Now)
 
Must-Hear for:    Organizations looking for new ways to enhance marketing effectiveness. CMOs, VP of Marketing, Marketing Directors and Managers.
What you will learn:    How new legislation will change how organizations approach inbound and outbound marketing. Which solution providers are leading in the Enterprise Marketing Management segment.
Featured Expert(s):    Liz Roche, VP and Director, META Group
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Interactive Intelligence Not Affected By Security Vulnerabilities
Interactive Intelligence announced that its session initiation protocol (SIP)-based IP telephony software is not affected by security vulnerabilities found in products using the alternative H.323 protocol. The announcement came in response to an advisory issued this month by Atlanta-based Internet Security Systems Inc. citing that several critical vulnerabilities had been discovered in H.323-based voice over Internet Protocol (VoIP) and videoconferencing products.

Unica Reports Record First Quarter
Unica announced the results for its first quarter of fiscal year 2004, ended December 31, 2003. During the quarter, the company achieved record revenue, signing 30 license deals driven by new and repeat customers across four continents.

Epsilon Announces Customer Wins
Epsilon announced that it has reached a milestone in its business development efforts. In 2003, 36 new client wins plus growth in existing clients fueled a 13 percent rise in Epsilon's commercial account billings.

   Required Reading
     
The Future of Competition: Co-Creating Unique Value with Customers    Thanks to the rapid spread of cell phones and other mobile devices, Web sites and media channels, consumers now have access to more information at greater speed and lower cost than ever before. But the information technology explosion has not necessarily resulted in better consumer experiences. In their upcoming book, "The Future of Competition: Co-Creating Unique Value with Customers" (Harvard Business School Press), University of Michigan Business School professors C.K. Prahalad and Venkat Ramaswamy say globalization and ubiquitous connectivity are forcing companies to re-examine how they deliver value to customers. more >>
 
Archive of past Required Reading articles

 
     Today's News from page 1
 
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Apropos3.80.01
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Astea3.85-0.1
ATG1.99-0.07
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eOn4.21-0.06
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Group 114.8-0.18
HP25.36-0.13
ICT Group13.04-0.24
Interact Intell5.82-0.33
Interv Brite 13.370.43
KANA5.130.44
LivePerson 5-0.2
NCR40.71-0.04
NICE28.520.82
Onyx Software 4.12-0.15
Oracle14.550.02
Pegasystems11.210.06
PeopleSoft22.590.09
Pivotal2.090
Primus5.96-0.06
Rainmaker1.660.07
SAP41.83-0.99
Selectica5.11-0.22
Sento5.2-0.19
ServiceWare0.860.08
Siebel13.85-0.29
Sitel2.830.03
SPSS21.510.11
SupportSoft14.69-0.29
Sykes9.440.32
Tekelec18.750.92
Teletech11.620.16
Verint24.990.39
Vignette2.620.1
ViryaNet5.390
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  RealMarket Resource Center
Resource Description
 
Events:  
 
Smart CRM Conference - The Smart CRM Conference, hosted by SearchCRM.com and the Peppers & Rogers Group, takes place February 11-13 in Atlanta and provides an in-depth look at how you can get the most from your CRM program. Space is limited, apply for free admission now!  more >>
 
Training:   Learn one-to-one strategy - Receive online training for one-to-one CRM implementation strategies from the experts. Now you can get the experience and expertise of Peppers and Rogers Group Consulting without ever leaving your office. This interactive Web-based training program combines the value of Peppers and Rogers Group's live training with the convenience of the Web . . .  more >>
 
Suppliers:   CRM Solutions - Learn more about the CRM vendors that supply product and service.  more >>
 
Evaluate:   The CRM Selection Center - Enterprise software decisions now at your fingertips... just a click away. Powered by TEC's eBestMatch.  more >>
 
Career:   Find or fill a CRM job - Resources for posting or searching jobs in sales, support, call centers, marketing, etc.  more >>
 
Other:   Additional resources - While we strive to provide as much good content as possible, we know there are many other good CRM resources. . . .  more >>